Madeto befelt.

Campaigns people talk about, then remember.

An independent marketing agency in Amsterdam. We make the ideas, films and media plans behind brands people actually feel.

Start a brief See the work

01 · Live now◦38Campaigns running across 23 markets 02 · Launch week

4.2MOrganic viewsVela Skin, Bare Minimum

Selected clientsMorrow · Vela · Kestrel · Noor · Lumen

Seen is easy. Felt is the job. We make the campaigns, films and media plans people still remember a week later.

For consumer brands launching across Europe, with one team that owns both the idea and the numbers.

Noor Parfums, After Dark — 1.8Mpeople reached in week twoAfter Dark · OOH · Connected TV

Morrow Athletic, Morrow Two — 640ksaves on launch contentMorrow Two · Creators · Social

Hollow Sound, Quiet Hours — +22%search for the H2 headphonesQuiet Hours · Film · Paid media

Vela Skin, Skin Days — 38stores sold out of the serumSkin Days · Social · Retail

Atlas Records, Tour Diaries — 12Mviews across four citiesTour Diaries · Social · Events

Lumen Optics, Night Vision — +41%store visits after darkNight Vision · OOH · Retail

Kestrel Air, First Light — 2.6Mfilm completionsFirst Light · Film · Paid media

Harbour Foods, Open Table — 210creator dinners hostedOpen Table · Creators · Social

Work people felt, and the numbers it moved.

38 campaigns are running right now. These four show how we work best.

All work

Vela Skin

Bare Minimum

A no-retouch skincare campaign cast entirely through Vela's own community.

2025 · Social · Creators · Film

4.2Morganic views in launch week

Kestrel Air

Window Seat

A brand platform built on the first ten minutes of every flight.

2025 · Brand platform · Film · Paid media

+18%direct bookings on new routes

Lumen Optics

See It First

Eyewear launched in the dark: a citywide night campaign lit only by the product.

2024 · Paid media · OOH · Retail

2.3×frames sold vs. spring season

Atlas Records

Night Shift

A debut album launched as a series of one-night club takeovers across four cities.

2024 · Launch · Events · Social

31Mfirst-month streams

Sprinter bursting through a wall of torn red paper

Featured caseMorrow Athletic · 2026

The Morrow One launch: a running shoe that sold out its first drop in nine days.

Launch · Film · OOH · Creators

Read the case

Run LoudMorrow One

9 daysto sell out the first drop

+31%brand search in the Netherlands

6.8Mfilm views, no paid seeding

Four ways in.

Most clients start with one and stay for two. Every engagement has one team, one plan and one number we answer to.

Brand campaigns

Platform ideas and the films, outdoor and content that carry them for years, not a quarter.

Brand platform
Campaign film
Outdoor and print
Toolkits for local teams

10 to 16 weeks to launch · from €80kHow we run brand campaigns

Paid media

Planning and buying across social, search, connected TV and outdoor, measured on sales.

Media strategy
Buying and optimisation
Creative testing
Market-mix reporting

Monthly fee plus working media · from €12k a monthHow we run paid media

Launches

Products, places and new markets, launched with one plan from first teaser to sold out.

Go-to-market plan
Launch campaign
Events and press moments
Week-one war room

6 to 12 weeks · from €60kHow we run launches

How a brief becomes a campaign.

Ten weeks from the first workshop to launch for most campaigns. You see real work every Friday, not at the end.

Listen
01A · Weeks 1–2
Workshops, sales data and a week with your customers. We leave with one problem worth solving.
Find the idea
02A · Weeks 3–4
Three routes, tested with real people first. You get one recommendation, argued properly.
Make
03A · Weeks 5–10
Film, photo, social and media built in one studio, so the idea survives every format.
Run and learn
04A · Live
We launch, read the numbers every week and move budget to what is working.

Hana Okafor, Head of marketing, Kestrel Air

Lumen Optics · See It First

“They argued us out of the campaign we asked for. The one we got sold more frames in eight weeks than our whole spring season.”

Daan MulderCMO, Lumen Optics2.3×frames sold vs. spring season

01 / 03

Seven brands, long partnerships.

Most started with one campaign. The average client has been with us for six years.

42 people, one floor on the Keizersgracht.

Strategists, writers, directors, producers and media buyers in one room, so the idea and the plan never get separated. This is a normal day.

AMS 14:02 · Amsterdam timeMeet the agency

09:15Now
Standup at the long table
Twenty minutes, every team, every live campaign.
11:00Now
Casting for Vela Skin
Real customers, not models. Six hours of tape.
13:30Now
Media desk, Morrow launch
Budgets move the same day the numbers do.
15:45Now
Edit suite
The 30-second cut, the 6-second cut, the cut nobody asked for.
17:30Now
Work on the wall
Friday review. Everything pinned up, everyone allowed an opinion.