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Ardor
AMS 14:02Start a brief
Ingrid Vos, founder of Ardor

Independent since2011

Ingrid Vos started Ardor in a canal-house attic with three friends and one client. 15 years on, we are 42 people on one floor of the Keizersgracht, still owned by the people who work here.

Ingrid Vos · Founder, strategy
AMS 14:02 · Amsterdam timeKeizersgracht 312, Amsterdam

15 years, four rooms.

We have moved three times and never changed the job: make work people feel, then prove it sold something.

  1. 2011
    An attic on the Prinsengracht

    An attic on the Prinsengracht

    Ingrid Vos and three friends start Ardor with one client and a borrowed printer.

  2. 2016
    The first Morrow campaign

    The first Morrow campaign

    A night shoot on an empty track becomes the campaign that puts Ardor on the map.

  3. 2019
    One floor on the Keizersgracht

    One floor on the Keizersgracht

    Twenty people move into the canal house we still work from, media team included.

  4. 2024
    Forty-two people, still independent

    Forty-two people, still independent

    Owned by the people who work here, with no holding company and no plans for one.

A normal day on the floor.

Strategists, writers, directors, producers and media buyers in one room, from standup to the Friday wall.

AMS 14:02 · Amsterdam time
  1. 09:15

    Standup at the long tableNow

    Twenty minutes, every team, every live campaign.

  2. 11:00

    Casting for Vela SkinNow

    Real customers, not models. Six hours of tape.

  3. 13:30

    Media desk, Morrow launchNow

    Budgets move the same day the numbers do.

  4. 15:45

    Edit suiteNow

    The 30-second cut, the 6-second cut, the cut nobody asked for.

  5. 17:30

    Work on the wallNow

    Friday review. Everything pinned up, everyone allowed an opinion.

Who's in the room.

Four leads and 38 more people, in six teams that share one floor and every brief.

People at Ardor by team
TeamLeadPeople
StrategyIngrid Vos06
CreativeTomás Rey12
Social & creatorsAmara Diallo09
MediaPieter de Waal07
ProductionFemke Jansen05
OperationsJoost Bakker03
TotalIndependent since 201142

Hiring now Senior copywriter and Paid social lead. Write to jobs@ardor.nl

Ingrid Vos, Founder, strategyTomás Rey, Creative directorAmara Diallo, Head of socialPieter de Waal, Media director

Started Ardor in an attic with three friends and one client. Still runs every new brief herself.

Came from film. Writes the six-second cut before the sixty, and casts real people whenever he can.

Built the weekly content studio and the launch-week war room. Runs the 9:00 call.

Twenty years of buying media, the last fourteen measured on sales. Allergic to wallpaper inventory.

How we work.

  1. One team, one number

    Strategy, creative and media work on every brief together, and we agree the one number we answer to before we start.

  2. Felt before seen

    We judge work by what people remember a week later, not by how many people saw it once.

  3. Real people, unretouched

    We cast from your customers whenever we can, and we never retouch what we promise is real.

  4. Work on the wall every Friday

    You see real work every week, not a reveal at the end. Everyone in the room is allowed an opinion.

  5. Independent on purpose

    No holding company, no network targets. The people who do the work own the agency.

Clients, and how long they've stayed

  • Morrow AthleticSportswear2016 to now
  • Vela SkinSkincare2019 to now
  • Kestrel AirAviation2021 to now
  • Noor ParfumsFragrance2018 to now
  • Lumen OpticsEyewear2020 to now
  • Atlas RecordsMusic2022 to now
  • Hollow SoundAudio2023 to now
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