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Ardor
AMS 14:02Start a brief

Campaigns,creators,mediaand launches.

Four services, one team. Strategy, creative and media sit at the same table on every brief, and every engagement answers to one number agreed before we start.

Crew pasting a giant campaign poster onto a building at night
Install night · Kestrel Air, Window Seat · Lisbon
Brand campaigns at Ardor
01 / 04 · 14 campaigns live

Brand campaigns

Platform ideas and the films, outdoor and content that carry them for years, not a quarter.

A brand campaign starts with one idea strong enough to run for years: a platform, not a tagline. We find it with your customers, prove it in research, then make the film, outdoor and content that carry it into every market, with toolkits so local teams can keep it going without us.

  • Brand platform
  • Campaign film
  • Outdoor and print
  • Toolkits for local teams
How it runs10 to 16 weeks to launch
Investmentfrom €80k
Case · Kestrel AirWindow Seat+18%direct bookings on new routes
02 / 04 · 11 campaigns live

Social & creators

Always-on social and creator programmes that people choose to watch, save and send on.

Social is where people decide whether they like you. We run channels as a weekly studio: a small team that writes, films and posts on your brand every week, casts creators like a film cast rather than a media line, and answers the community in your voice.

  • Channel strategy
  • Creator casting and contracts
  • Weekly content studio
  • Community management
How it runsMonthly retainer
Investmentfrom €18k a month
Case · Vela SkinBare Minimum4.2Morganic views in launch week
Launches at Ardor
04 / 04 · 05 campaigns live

Launches

Products, places and new markets, launched with one plan from first teaser to sold out.

A launch is decided in seven days, so we plan backwards from launch week. One plan covers the teaser, the campaign, the events and the press moments, and in the week itself we run a war room with your team: one dashboard, one call every morning, budget held back for what works.

  • Go-to-market plan
  • Launch campaign
  • Events and press moments
  • Week-one war room
How it runs6 to 12 weeks
Investmentfrom €60k
Case · Morrow AthleticRun Loud9 daysto sell out the first drop

Two ways to work together.

Most clients start with a project and stay on a retainer. Both start the same way: a free chemistry meeting, then a paid two-week sprint.

Project

6 to 18 weeks

One campaign or launch with a clear end date. You get a fixed scope, a fixed fee and a team that stays the same from the first workshop to the results report.

  • Fixed scope and fee
  • Weekly work-in-progress every Friday
  • Results report at 4 and 12 weeks
Fixed fee, agreed up frontBest for launches, brand campaigns and new markets.

Retainer

6 months minimum

An always-on team for social, creators and media, working on your brand every week. The plan is set every quarter and the budget moves every week to what is working.

  • Dedicated team, named in the contract
  • Quarterly plan, weekly optimisation
  • Monthly report against sales
Monthly fee, reviewed each quarterBest for social, creators and paid media.

Before you brief us.

The questions marketing directors ask in the first call. If yours isn't here, ask it in the brief.

The Ardor studio floor on the Keizersgracht

No creative pitches for free. We offer a free two-hour chemistry meeting, then a paid two-week sprint with one recommendation. The sprint fee is credited against the first project if you hire us.

Most of our projects start at €60k. For social and media retainers the starting point is around €12k to €18k a month. If your budget is smaller, tell us anyway: we will say honestly whether we are the right fit, and who might be.

The people you meet in the first conversation. Every client has a named team in the contract, including a lead from strategy, creative and media, and the founders stay involved in every account.

Often. We regularly hand toolkits to in-house teams and work alongside PR, retail and performance agencies. We agree who owns what in the first week so nothing falls between us.

We run campaigns in 23 markets from Amsterdam, with local partners for production, translation and media buying where it helps. Most clients launch across the Netherlands, Germany, the Nordics and the UK.

We agree one number we answer to before we start, usually sales, bookings or market share, and report against it every month. Reach and views are reported too, but as an explanation, not as the result.

Usually within two to three weeks of a signed sprint. For launches with a fixed date, tell us the date in your brief and we will tell you straight away whether it is realistic.

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