38 campaigns live05 case studies
Work peoplefelt.
Every case, and what it moved.
Run Loud
The Morrow One launch: a running shoe that sold out its first drop in nine days.
9 daysto sell out the first drop
Bare Minimum
A no-retouch skincare campaign cast entirely through Vela's own community.
4.2Morganic views in launch week
Window Seat
A brand platform built on the first ten minutes of every flight.
+18%direct bookings on new routes
See It First
Eyewear launched in the dark: a citywide night campaign lit only by the product.
2.3×frames sold vs. spring season
Night Shift
A debut album launched as a series of one-night club takeovers across four cities.
31Mfirst-month streams
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Case studies take a season to write up. These are running right now, with the number each one is watched on.
After DarkNoor ParfumsOOH · Connected TV1.8Mpeople reached in week two
Morrow TwoMorrow AthleticCreators · Social640ksaves on launch content
Quiet HoursHollow SoundFilm · Paid media+22%search for the H2 headphones
Skin DaysVela SkinSocial · Retail38stores sold out of the serum
Tour DiariesAtlas RecordsSocial · Events12Mviews across four cities
Night VisionLumen OpticsOOH · Retail+41%store visits after dark
First LightKestrel AirFilm · Paid media2.6Mfilm completions
Open TableHarbour FoodsCreators · Social210creator dinners hosted